Advertisement

Shakespeare

Campaign
Agency Network: 
Published/Aired: 
February 2011
Like
18
Views
13196
Barclays:  Shakespeare

Description

Print advertisement created by SAA, Russia for Barclays, within the category: Finance.

Caption

...if Shakespeare was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova
Log in to post comments
jliopf's picture

shakespeare as a banker? is it a good or a bad thing? i don't get it.

jliopf
Activity Score 92
Creative Director at New York
morse's picture

I assume Shakespeare as a Barclays banker would be a bad thing because his work would not have any emotion. But the proposition is that banking without emotion is good for the clients.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

AdBuzzer's picture

Nobody expects emotions from a bank, so the whole effort here is pointless - we know Barclays isn't emotional!

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

twelve_noon's picture

a bank without emotions. wow. who did the planning for this...
(i won't even comment on the creative execution itself)

twelve_noon
Activity Score 617
Creative Director
luispiter's picture

its bad... all campaing its bad

luispiter
Activity Score 2756
comunication
Reto1976's picture

Bank without emotions. Is this a benefit? And why Shakespeare? And why piechart?

Reto1976
Activity Score 24
Copywriter
Master Jack's picture

These are really hard to understand.

Master Jack
Activity Score 64
Creative Director
Glut's picture

what? next

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
abake's picture

Wow.
I didn't understand a single ad of this campaign...
But what little I understood thanks to your comments guys, I didn't like.

abake
Activity Score 1262
RMG Connect Colombia
sempreverdebiga's picture

I don't link this campaign. What do they want comunicate?
The bank has got emotions, or not ... why?

sempreverdebiga
Activity Score 10
Copywriter at Copywriter
Yarp's picture

Think AdBuzzer hit this one on the head. I dont expect any bank to be emotional so what sets Barclays apart?

Yarp
Activity Score 385
Copywriter at Freelance
Roger Keynes's picture

brand choice, without emotion?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Adbuzzer has the answer Barclays needed before embarking on this campaign. This entire direction, if very mildly diverting, is pointless, heading off an expectation that no one on earth has in the first place.

Why o why.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Kyput's picture

yeah, why they put 50% for love but they said the bank is without emotions.. weird

Kyput
Activity Score 62
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now