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Agency Network: 
Published/Aired: 
February 2009
Barclays Print Ad -  Pen

Description

Print advertisement created by Publicis, Spain for Barclays, within the category: Finance.

Advertising Agency: Publicis Dialog Spain, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Photographer: Gustavo Queipo
Chief Creative Officer: Arturo Lopez
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Highest Rated

Guest's picture

It says banking anywhere, even if you are a long way from the branch. I thought it was pretty easy to get but I may be wrong. I often am.

I think it's a nice simple idea but I'm not 100% sure of the art direction. I'd like to see it with an even longer chain, and perhaps done more photographically... Not saying these WOULD improve it, but I'd have asked to see those options before approving it.

Anyway. Nice. IMO of course.

Guest
Guest's picture

Excellent insight.

Guest
Prof's picture

didnt get it :(

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

It says banking anywhere, even if you are a long way from the branch. I thought it was pretty easy to get but I may be wrong. I often am.

I think it's a nice simple idea but I'm not 100% sure of the art direction. I'd like to see it with an even longer chain, and perhaps done more photographically... Not saying these WOULD improve it, but I'd have asked to see those options before approving it.

Anyway. Nice. IMO of course.

Guest
Guest's picture

Silly ad. How many clientes did it bring?

Guest
Disco Munky's picture

Better if the chain plugged into an internet socket in the wall. Nice insight though.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

does the chain make a map of europe after the ice melts or something?
what is the point here? that barclays keeps you on a very very long lead?

Guest
shahidali's picture

its TG must be described as 'psychologially impaired'

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

didn't get it =s

Guest
Guest's picture

Intelligent. I saw it easy. Don´t understand someones.

Guest
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