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Helping business turn the corner, Factory

Campaign
Agency Network: 
Published/Aired: 
July 2010
Barclays:  Helping business turn the corner, Factory

Description

Print advertisement created by BBH, United Kingdom for Barclays, within the category: Finance.

Caption

Helping business turn the corner
It's important to remain upbeat in a downturn. It's a chance to re-evaluate, reinvigorate and even thrive. At Barclays Corporate, we're helping thousands of businesses prepare for a brighter future.
To find out how we can help, call 0800 014 1921 or visit www.barclaysturningthecorner.com

Advertising Agency: BBH, London, UK
Art Director: Andy Clough
Copywriter: Richard McGrann
Illustrator: Dermot Flynn, ICE9Studio
Typographers: Christopher Chapman, Dominic Grant
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Cube's picture

Nice art work.

Cube
Activity Score 458
Guest's picture

this is gorgeous. well done.

Guest
pwizzle's picture

love it.

pwizzle
Activity Score 17
Copywriter
benihana77's picture

It is really beautiful, but the body copy is hard to read at that angle. Then again, assuming this is in the context of a magazine, it's always nice to engage the user and make them interact with the piece and be active in order to read it (as long as it's not too much work).

The concept isn't mind-blowing, but it is great looking. I'd like to have seen a little more exploration with the body copy, though. There has to be a way to make it a little quicker to read, even in a mag-ad context.

benihana77
Activity Score 86
Graphic Designer |

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http://benpaddockdesign.com/ihadathought/
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Hiperion's picture

This campaign is old, isn´t it?
Why is it here?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Great campaign, very welcome after all that Cannes shite.

Guest
the_lizard_king's picture

Its ok. I think its too on the face. But i agree with the rest... Great art direction.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

Loooovely series!

Guest
mikeelrapido's picture

Nice one, congrats!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

Get it? Get it? It's that cliche "helping turn the corner." And there it is . . a corner. Get it? It's a visual of a cliche. Is this really BBH London? This can't be. There is no possible way. BBH London wouldn't be that silly. You jokers, you.

Guest
Guest's picture

nice idea and nice execution ~ great work!

Guest
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