Dorian Grey

Agency Network: 
February 2011
Barclays:  Dorian Grey


Print advertisement created by SAA, Russia for Barclays, within the category: Finance.


...if Dorian Grey was a banker. Bank without emotions.

Advertising Agency: SAA, Moscow, Russia
Creative Director: Vasily Ovchinnikov
Art Director: Vasily Ovchinnikov
Copywriter: Alexandra Tschegortsova
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Highest Rated

dean viii's picture

Needs work.

dean viii
Activity Score 1702
Creative Director
CuriousPencil's picture

Please tell me this is real. The world needs a global bank with no idea how their image is about to be more fucked-up than it is already.

Ivan, what's the vetting process these days? If I call myself an agency tomorrow will you post the anti-Tory campaign I'm going to make tonight under the thin disguise of 'Positive Choice'?

Activity Score 4199
ivan's picture

I can't guarantee, but it could happen. :)

Creative Director at Ads of the World
morse's picture

Is it better to lie about how socially responsible you're just to shut hippies up? At least this ad is honest and has a clear selling point.

Activity Score 18159
Art Director |

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luispiter's picture

i dont like...

Activity Score 2756
dean viii's picture

Needs work.

dean viii
Activity Score 1702
Creative Director
Roger Keynes's picture

what the fuckski?

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

shahidali's picture

Gutsy move. However, the route needs strong follow-up on what they mean by 'without emotion'.

I personally like the 'without emotion' platform. World has seen enough emotional banks and finally ended up with choices providing higher yield. So, saying i'm the 'uncola' is a smart move. After all, we know that you can't count emotion but the money. And when its the banker of the bankers, this is more appropriate.

Activity Score 4065
Dhaka, Bangladesh |


ffffffwhat's picture

Who would want a bank without emotions? Hell, that's nearly every bank I know, and I hate them for it.

Activity Score 261
Art Director
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