Set Your Off Mode, 1

Campaign
Agency Network: 
Published/Aired: 
September 2016
Barceló Hotels & Resorts: Set Your Off Mode, 1

Description

Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services.

We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking.

Print advertisement created by September, Spain for Barceló Hotels & Resorts, within the category: Hospitality, Tourism.

Caption

Set you OFF MODE.To lay under the palm trees while feeling the smooth caribbean breeze sets your off mode. A mode that will make you forget the password to your email, the names of your colleagues or if you were finally coming back on a Monday or a Tuesday. That paradise exists. And you deserve to own it.

Advertising Agency: September, Madrid, Spain
Executive Creative Director: Chema Cuesta
Creative Director: Marta Rabadan
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