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Mystery

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.

Advertising Agency: Ogilvy&Mather, Kyiv, Ukraine
Creative Director: Will Rust
Copywriter: Karolina Galacz
Strategic Planner: Martin Alles
Account Directors: Svetlana Polyakova, Alexandra Savonik
Account Manager: Svetlana Korytko
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Roger Keynes's picture

No.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

baliquez's picture

Clear, transparent, easy to understand, nothing adventurous - I think the series are perfect for a bank ad.

baliquez
Activity Score 99
Art Director
shahidali's picture

LOLLLL.....germans personified or should i say the imageries we have about germans reinforced and in what a nice way. brilliant campaign.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Roger Keynes's picture

Why not extend the faces series as a complete campaign?
Because; along side...Magritte's 'Pipe', not sure... and a made up 'classic' book title, no.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Kiroux's picture

Brilliant campaign. Some people might see it as hard to understand but this ad shows the transparency of the bank, the previous one with the woman's face shows calmness in the face of chaos (like a recession...) and the pipe ad shows that the bank does not try to confuse you with abstract terms but is rather logical and straightforward. Beula.

Kiroux
Activity Score 35
UNISA
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