Description
Print advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.
Chaos. German style.
Banking. German style.
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Will Rust, Zoltan Visy
Copywriters: Alexandra Doroguntsova, Karolina Galacz
Accounts: Svetlana Polyakova, Martin Alles
Photographer: Evgeniy Krylov
Highest Rated
So basically they're saying they're the most boring bank at the world...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Layout, art direction is so boring. However idea is nice.
So basically they're saying they're the most boring bank at the world...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
I don't knnow how a bank cold at all be exciting. You do not go to a Bank for excitiment. You go to a Bank for safety and security and precision. And that exactly what this advert tells us.
@gonndo: u dont get it, pal. It's about clichés ;)
Great stuff!
I got it,
but I just think that showing themselves as a "boring" bank could be dangerous, that's all...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
good insight. good message
funny ad
not very good
can please somebody explain? i dont get it
They are not boring, they are accurate and pursuit for perfection! That's what Germans are known for...
Excellent, you can do this only with the Germans!
Nice and simple. Reminds me of an 80s ad for Lufthansa regarding plains not leaving the airport because "the coffee machine was broken" followed by "if we are like this with small things, imagine how we are with the rest.". Something like that. German style.
Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira
So funny to see some of you guys slamming a Gold Epica :)
This is great work.
Perfect insight, I agree, a bank has to be boring, predictable. The ad is not boring, it's funny with a charming elegance and self-irony.
Paperclips were used by Germans as a sign of resistance against Hitler ideals. This is a brilliant ad showcasing how this particular bank works to remain different, ethical and humane, yet still compliant.
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