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Talk them dead, Friend

Campaign
Agency Network: 
Published/Aired: 
May 2016

Description

Print advertisement created by Mudra, India for Bangalore traffic police, within the category: Public Interest, NGO.

Caption

Don't talk while he drives

Advertising Agency: Mudra Group, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Akhilesh Bagri
Photographer: Mallikarjun
Retouching: Sathish
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geraldanith's picture

Cracker stuff!! Highly effective

geraldanith
Activity Score 97
Art Director
akashanandh's picture

Shall we say, bloody good work!?!!! Keep it going, mates!

akashanandh
Activity Score 49
harakrishnamaya's picture

wonderful art direction and Photography

harakrishnamaya
Activity Score 17
Art Director at RediffusionYR
Adaddicted's picture

Art and retouching is bloody perfect I must say... but how the hell she knows that he is driving??!
It is always up to the person behind the wheel whether to answer!.......................just my thought.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

yeah, dats right

Guest
ggautham007's picture

i like it... the way its visualized from the different perspective...

ggautham007
Activity Score 18
Art Director
bats's picture

too good!

bats
Activity Score 75
Art Director
subcifer's picture

Very nicely art directed. Good show guys!

subcifer
Activity Score 9
awgraphy's picture

WOW! . great idea and perfect execution

awgraphy
Activity Score 18
alvinivanicko's picture

good idea and beautiful execution wow

alvinivanicko
Activity Score 263
Graphic Designer
makelogobigger's picture

eff the 3d ... going back to basics, that was awesome... are you getting a cage installed for the lion? :P

makelogobigger
Activity Score 470
Copywriter
vyshnav's picture

Await your Beast!!!!!

vyshnav
Activity Score 32
Copywriter at Mudra, Bangalore
rajesh_keyaar's picture

Good idea

rajesh_keyaar
Activity Score 236
jsjv's picture

The expressions on the people's faces are such if they were 'hearing' the crash, and the blood is, pardon my language, icing on the cake.

jsjv
Activity Score 41
Copywriter at Leo Burnett
Guest's picture

I believe the expressions and the body language in this campaign are much like that those of the person on the other end actually involved in the crash. So they are bearing the brunt of the accident emotionally just as much as the other person will have physically. its like showing the person in the crash as well as the effect it has on the person on the other end of the phone

Guest
michelangelo's picture

great art direction, bad copywriting

michelangelo
Activity Score 660
mayankbarolia's picture

love the campaign.. awesome..

mayankbarolia
Activity Score 144
Anilk's picture

Sooooooperb.... killer idea....

Anilk
Activity Score 16
Art Director at 141Sercon
mikeelrapido's picture

Strong idea..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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alexander_bickov's picture

Strong

alexander_bickov
Activity Score 3279
cracking's picture

imagine driving down the M4 and being on the fone! Bloody hell!!

cracking
Activity Score 23
Mantufayo's picture

wow! I like it!, this is another angle of the same problem.

Mantufayo
Activity Score 580
Creative Director
ek kanya's picture

nice. very nice.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

sneha2412's picture

Brilliant!!! Superb concept and excellent art direction!

sneha2412
jayesh_chill's picture

Looks unnatural(of course it is )...but sadly looks very fake. Expressions are too contrived.

jayesh_chill
Activity Score 71
Mumbai
pwucel's picture

BRAVO... A little bit surreal but still fine.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
rameshnaidu's picture

good idea & gr8 art direction

rameshnaidu
Activity Score 8
Art Director at JWT
ertn77's picture

great. very effective.

ertn77
Activity Score 2
Abrahams's picture

As if a real tragedy has taken place....magnificent!! Great is the idea, and so is the execution.

Abrahams
Activity Score 109
Publicis India
NONE™'s picture

Muy Bueno!!!!

NONE™
Activity Score 209
Other |

NONE™

i have a question's picture

Seems like the other one on the phone has been hit by a car at 150 miles/hr.
Kudos to the team.

i have a question
Activity Score 73
Netsurf Network
mark3r's picture

THis is gold!!!!!!!!!!!!!!!!!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

wow!!!

Guest
Federico Hackdoski.'s picture

wooo relly cool!
i got it in an instant!
very funny n intelligent :)

Federico Hackdoski.
Activity Score 14
Copywriter at TBWA France
Guest's picture

This is real concept, I luv it
3 bosa for the team

Good Job

U'doH
SUB Consulting

Guest
Guest's picture

Awesome......... i luv it.... great work guys......

Guest
Guest's picture

but how so much of blood is splashes out at once through very tiny holes???

Guest
pdabhinav's picture

nice :/

pdabhinav
Activity Score 100
Rajesh Kumar's picture

Hey

Only one issue from my perspective. You given punch line for this ad "Don't talk while he(male) drives". But how to define that she is only talking to his husband(male), person could be sister, mother or etc.
But overall its very effective.

Thank You

Rajesh Kumar
Activity Score 4
Graphic Designer at noida
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