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May

Campaign
Agency Network: 
Published/Aired: 
May 2016
BandSports: May

Description

Brazil was the world soccer champion five times, but does not practice other olympic sports so often. But this year there is something totally new happening: it is the first time in history that Brazil is going to host the Olympics. A champion is born everyday. Watch it 24/7. We found through the search that some months in history had champion athletes born every day, and used this insight to promote BandSports 24/7 broadcast. Inviting viewers to follow the best Olympic Sports and not miss the chance to see a new champion.

Print advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officers: Claudio Lima, Aricio Fortes
Creative Director: Paulo Coelho
Copywriter: Márcio Fritzen
Art Director: Silvio Medeiros
Account Managers: Juliana Fernandes, Christianne Matsuno
Media: Flavio De Pauw, Fernando Dias
Planner: Daniel De Tomao
Ilustrator: Notan Barrea, Gabriel Barrea
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Highest Rated

BAdsoftheworld's picture

Hum... ok

BAdsoftheworld
Activity Score 3519
Martlaw's picture

If nothing else, now I know that Andy Murray and Novac Djokovic ( You guys may wanna correct the typo on his name) were born just a week apart...nice AD

Martlaw
Activity Score 52
kleenex's picture

Blah...

kleenex
Activity Score 58742
Web Designer/Developer
BAdsoftheworld's picture

Hum... ok

BAdsoftheworld
Activity Score 3519
Mytwocents's picture

Ads that teach you something are usually pretty cool. Not sure why this one feels unbelievably boring. It may get an award but tell me one person nowadays with enough patience to read such an attention demanding ad. Each ad is like the World Guinness Records book!

Mytwocents
Activity Score 285
Copywriter
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