Grandpa

Campaign
Agency Network: 
Published/Aired: 
April 2016
BandSports:  Grandpa

Description

Print advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Caption

24/7 Sports Channel
BandSports

Advertising Agency: Ogilvy Brasil, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Director: Fred Saldanha
Art Director: Eduardo Doss
Copywriter: Hugo Veiga
Advertiser's Supervisor: Alexandre Bortolai
Account Manager: Evandro Guimaraes
Account Supervisor: Carolina Vieira
Producer: Antonio Carlos
Art Buyer: Nanci Bonani
Photographer: Getty Images
Media Director: Toco Monteleone
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Highest Rated

ace85le's picture

This won Cannes? why o why!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ace85le's picture

This won Cannes? why o why!

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

colombiad's picture

al borde de lo aceptable.

colombiad
Activity Score 34
tirthomitro's picture

unbelievably bad to win a cannes
for sure

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

jackmancer2017's picture

It's a great campaign but this one is slightly off - the thing on his nose doesn't add anything, only distracts. Others are great.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Hammad S's picture

I think the thing on his nose adds to the effect. It shows his health is weak and he may die soon and during a family photo he doesn't care (as much). That could be his last moments with family but he'd rather spend his last moments with the channel. So it's more than him ignoring everyone for the product; he wants to spend his last moments with the product.

Hammad S
Activity Score 484
jackmancer2017's picture

I know, I know. But to me, it's too much. Kills the subtlety.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
abake's picture

Well, it is an old idea, but it's done in a fresh way, which is more than most manage.

abake
Activity Score 1262
RMG Connect Colombia
Glut's picture

so basic. cannes? my god.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
thedesignaddict's picture

We've seen it a million times. Total whiff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

I want to agree..

kleenex
Activity Score 58791
Web Designer/Developer
Ed Rapport's picture

THIS WON AT CANNES IN 2011??? WHO IN THE HELL WERE THE JUDGES.?. FUNNY IDEA BUT NOT A TROPHY WINNER??? PUHHHLLLEASE.. SEEN IT A MILLION TIMES AS WELL.. ABSOLOUTELY BAD IDEA TO GIVE THIS A STANDING OVATION IN CANNES?? AD IS ONLY SLIGHTLY BETTER THAN STUDENT WORK..WOW.. FEEL SORRY FOR THE NERDS WHO SPENT THEIR MONEY JUST TO GET THERE TO CANNES... HUGE DISAPPOINT IMO!!!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Bob.C's picture

Liked the others but this doesn't work for me - something about the pose.

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

MidasTouch's picture

Oh yeah, sure. If my grandpa was about to die with tubes in his nose, I think I'll take a picture of me and family laughing, while watching a sport channel.
God, people are so strange when talking about feelings and family...
This is just too weird.
This won Cannes?! What are we still doing here, commenting ads and trying to up our culture?

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

LittleJoe's picture

the tubes in the nose... oh my god... without it should be different???? I say NO

LittleJoe
Activity Score 345
Graphic Designer at Torino
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