February

Campaign
Agency Network: 
Published/Aired: 
May 2016
BandSports: February

Description

Brazil was the world soccer champion five times, but does not practice other olympic sports so often. But this year there is something totally new happening: it is the first time in history that Brazil is going to host the Olympics. A champion is born everyday. Watch it 24/7. We found through the search that some months in history had champion athletes born every day, and used this insight to promote BandSports 24/7 broadcast. Inviting viewers to follow the best Olympic Sports and not miss the chance to see a new champion.

Print advertisement created by Ogilvy, Brazil for BandSports, within the category: Media.

Advertising Agency: Ogilvy, Brazil
Chief Creative Officers: Claudio Lima, Aricio Fortes
Creative Director: Paulo Coelho
Copywriter: Márcio Fritzen
Art Director: Silvio Medeiros
Account Managers: Juliana Fernandes, Christianne Matsuno
Media: Flavio De Pauw, Fernando Dias
Planner: Daniel De Tomao
Ilustrator: Notan Barrea, Gabriel Barrea
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