Sweatproof

Agency Network: 
Published/Aired: 
April 2008
Band Aid:  Sweatproof
Band Aid Print Ad -  Sweatproof

Description

Print advertisement created by JWT, Australia for Band Aid, within the category: House, Garden.

Advertising Agency: JWT, Sydney, Australia
Executive Creative Directors: Andy Dilallo, Jay Benjamin
Art Directors: Blair Kimber, Adam Fine
Copywriter: Hamish Grieve
Designer: Jeffrey Oley
Photographer: Simon Harsent
Retoucher: Marcus Thyer
Account Service: Peter Bosilkovsky
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nicoruk's picture

nice one!
unusual situation for such a boring product!

nicoruk
Activity Score 105
AUGE
Brainsugar's picture

Have you ever heard about ghost ads?

Brainsugar
Activity Score 1620
Copywriter
The Man Who Never Had A Blog.'s picture

Yeah, I Agree (nicoruk).
And even intrepid.

The Man Who Nev...
Activity Score 19
Monterrey, México
sold's picture

well done!
congrats!

sold
Activity Score 3373
Copywriter
vidya.shankaran's picture

they spent too much time thinking !

vidya.shankaran
Activity Score 722
Ad Junkie At Large's picture

isn't that the idea?

Ad Junkie At Large
Activity Score 552
Art Director
SandMan69's picture

I know right?

"Make a name, or be defamed"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

I've been hearing those idiots yelling "first thought! first thought!"
Now, we've got "too much time spent thinking!"

Can't you people make up your friggin' mind already?!!

Nice visual storytelling here, BTW. Definitely one of the better no-copy ads I've seen lately.

Jet Propulsion Lab
Activity Score 10669
Copywriter
John Obraz's picture

no-copy ad??!?!
i guess "sweatproof" is not a word?

and yes, i'm a copywriter.

excellent ad btw

John Obraz
Activity Score 22
Creative Director at Senior creative director
Jet Propulsion Lab's picture

A product "name" doesn't usually fall under the category of advertising copy. There's no headline, no body copy, not even a tag line, hence no-copy ad.

Peace out!

Jet Propulsion Lab
Activity Score 10669
Copywriter
Jon-Paul Mountford's picture

Nice one.
good execution, one of the better ways to sex up a dull product.
Great mood, location lighting, and isn't completely reliant on fancy retouching.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Vicomte's picture

well done. Very nice work

Vicomte
Activity Score 285
Copywriter at Copywriter
amsterdam73's picture

nice. simple to the point idea. thumbs up.

amsterdam73
Activity Score 366
Copywriter
chavez's picture

good job

chavez
Activity Score 2
Davosk's picture

Great job. Who are the creatives?

Davosk
Activity Score 4801
Art Director
Adam Hyde's picture

well-done.. bravo

Adam Hyde
Activity Score 78
Product designer-AS/Swarovski Crystals
DGCS's picture

Very good!God job.

DGCS
Activity Score 410
Art Director
robottttrockkkk's picture

me gusta la rareza de la situacion para este tipo de producto.

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 812
Copywriter at Quorum / Nazca Saatchi & Saatchi
Dudley's picture

wow this rocks!!!

Dudley
Activity Score 77
Copy_ranter's picture

This is great. Way to take a normal everyday product and put it in a situation that definitely is NOT a part of its identity. I love it.

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
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