Advertisement

Censored cuts, 3

Campaign
Published/Aired: 
July 2013
Band Aid:  Censored cuts, 3

Description

Print advertisement created by Miami Ad School, Brazil for Band Aid, within the category: Health.

Advertising School: Miami Ad School / ESPM, Sao Paulo, Brazil
Art Director / Illustrator: Rogerio de Castro
Copywriter: Pedro Rosas
Log in to post comments

Highest Rated

duffzin's picture

This ad is featured in Luerzer's Archive vol. 04-2013 and was the first ad created by students considered for the Luerzer's Archive cover page. Advertising is about simplicity and this guys get there.

duffzin
Activity Score 42
Graphic Designer
Milan Solanki's picture

logo is missing, and copy too (credit shows name of the copywriter)

Milan Solanki
Activity Score 996
Copywriter at Purple Phase Communications
Uncertain's picture

who need copy and logos when the message in clear?

Uncertain
Activity Score 568
Art Director |

Uncertain | Assumption is the Mother of All Fuckups

tirthomitro's picture

pretty much obvious that this one's a student work

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

duffzin's picture

This ad is featured in Luerzer's Archive vol. 04-2013 and was the first ad created by students considered for the Luerzer's Archive cover page. Advertising is about simplicity and this guys get there.

duffzin
Activity Score 42
Graphic Designer
certaintly's picture

yup, student work. "let's put a bandaid on the blade" zzzz

certaintly
Activity Score 3994
CrackerJackFlash's picture

I like it.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

I like it even if it is student work.

kleenex
Activity Score 58657
Web Designer/Developer
daniloy's picture

Great work.
Does it really need a logo, seriously?

daniloy
Activity Score 17
VinnyLakselv's picture

I agree with Milan, if you don´t know which brand is advertising, it do not transmit any idea.

VinnyLakselv
Activity Score 110
Copywriter
ADHATERLOVER's picture

Need a logo. It´s selling the category. But it´s nice. Good job!

ADHATERLOVER
Activity Score 174
Creative Director at VOP
Lazarus's picture

For a museum? Which brand?

Lazarus
Activity Score 1536
Creative Director
rcastrojr's picture

Art director here. The ad is missing the copy just by a touch of style (the ideia came from a conversation between me, the copywriter and our teachers) and the logo is missing on purpose. In Brazil and many other countries Band-Aid has become a genericized trademark for any adhesive bandage, so when someone goes into a pharmacy here looking for adhesive bandages he asks for Band-Aid, not other brands, even if he is looking for 3M Nexcare he calls it a Band-Aid. Then we took advantage of this cultural factor and hid the brand since we believe that the ad would gain more power. Not showing it but instantly making 100% of people think "oh, it's a Band-Aid on this ad", letting the product become its own brand. Maybe it doesn't work in most countries but here it is 100% understandable.

rcastrojr
Activity Score 124
Art Director at FCB Brasil
jackblack's picture

Thanks for the explanation. But it's still off. While Band-Aid is as ubiquitous as Kleenex is for facial tissues, you cannot assume that it's for that brand. There are many other companies that make plastic bandages. However, great discussion with your teacher and classmates. You'll go far.

jackblack
Activity Score 2362
Art Director
certaintly's picture

people say band-aid in reference to any brand of bandage here in the USA as well, so it's not just in brazil.

problem is, youre mixing 2 ideas. look at the mcdonalds campaign that recently got posted here on AoTW. they just show the food.
they dont try to mix in another idea.

certaintly
Activity Score 3994
VinnyLakselv's picture

Castro, I understand, but who cames into this site, even a brazilian one will see the ad with foreign eyes. It happened to me.

VinnyLakselv
Activity Score 110
Copywriter
Tapper's picture

beautiful, and love you guys came on here to discuss. Anything that divides opinion is good in my book

Tapper
Activity Score 490
Copywriter
rcastrojr's picture

We won Lürzer’s Archive Student of the Year Award.
http://bit.ly/1pG2oWb

rcastrojr
Activity Score 124
Art Director at FCB Brasil
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now