Description
Print advertisement created by JWT, Hong Kong for Banana Boat, within the category: Health.
Advertising Agency: JWT, Hong Kong
Chief Creative Officer: Yang Yeo
Executive Creative Directors: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan
Chief Creative Officer: Yang Yeo
Executive Creative Directors: Barbara Fu, Philip Lee
Creative Director: Jam Wu
Copywriter: Pris Luk
Art Director: Rita Shum, Anthony Kwok
Photographer: Kimhoo So
Account Supervisor: Ho Tsz Chung
Account Manager: Samuel Yu
Retoucher: Henry Chan
Jul 31, 2013 - 16:25VinnyLakselv
I´m sorry, I have seen it before as a better idea: http://www.frederiksamuel.com/blog/images/vichy_sunblock.jpg
Nop
Copywriter
Aug 01, 2013 - 7:59GrumpyArtDirector
It's not exactly the same idea, and this execution is way better. Nice one.
Art Director
Aug 02, 2013 - 8:58Setinho
It's the same idea: a shadow that protects you from the sun as it was a sunblock. In Brazil, we call this "chupada". And the first is better.
General Manager
Aug 01, 2013 - 8:56VinnyLakselv
If you have a just cloud above you in a sunny day, you are not protected anyway... A cloudy day doens´t mean security against sunshine neither.
Copywriter
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