Agency Network: 
May 2008


Print advertisement created by Reforma, Bulgaria for Balkan Capital Management, within the category: Finance.


Noticing the bait where everyone else sees easy money.

Advertising Agency: Reforma, Sofia, Bulgaria
Creative Director: Martin Dimitrov
Art Director / Illustrator: Boris Bratkov
Copywriter: Tsanka Krousheva
Photographer: Vasil Enchev
Log in or register to post comments
Alistair C.'s picture

is it wordplay in Bulgarian? cause i don't get the idea.

Alistair C.
Activity Score 692
Rachel.Mann's picture

Not sure about Bulgarian, but in US "bait" means lure or temptation. The company is saying that they'll make sure you don't fall for the "bait" without assessing the risks of doing so.

Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Guest commenter's picture

yep, you're right it is a wordplay and it means exactly whayt you explained.

Guest commenter