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Toilet

Campaign
Agency Network: 
Published/Aired: 
May 2009
Bajaj:  Toilet

Description

Print advertisement created by Leo Burnett, India for Bajaj, within the category: House, Garden.

Advertising Agency: Leo Burnett Mumbai, India
Executive Creative Directors: KB Vinod
Art Director: Deepak Singh
Photographer: Lai
Copywriter: KB Vinod
Studio: Groovy Studios
Digital Imaging: Bhushan Patil, Procolor
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Guest's picture

well...they dont need to buy a fan but to learn hygien!! Gosh!

Guest
extraboy's picture

so what?the wind is very strong?

extraboy
Activity Score 91
Copywriter at McCann ERICKSON
Guest's picture

Come on. Obviously, the fan is working against the smell "as if everthing was in a hermetic plastic bag".
But again: should learn Hygien. Buy soap and sponges.

Guest
Guest's picture

this is doodoo.

Guest
shahid.h's picture

quite interesting!
appreciate the shoot as well!

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Guest's picture

Nice shoot, horrible idea and execution. Thumbs up to photographer, tight kick on the ass to the agency people.

Guest
Guest's picture

seriously?

Guest
Jonathan van Loon's picture

Who why what >>?

Jonathan van Loon
Activity Score 14
Art Director at Assistent Art Director
palls's picture

if the wind is that strong then how cum covering with transparent sheets will save the things?

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

Guest's picture

People, it had nothing to do with wind. The idea is that because they are using the exhaust fan, the smell of these thing is gone, as if they were covered in plastic bags. I think

Guest
Guest's picture

It's not about the suction power. If you notice most of the things wrapped in plastic emit odour. So if you don't have a bajaj exhaust this is the only way to keep your toilet odour free.
But no doubt it's a bad ad.

Guest
Guest's picture

wow, that probably is exactly what this is about... that is terrible, really really terrible...

Guest
Guest's picture

They have been zip locked ... stupid morons ... strong air can't pass thru .. ha .. .wot a dud of an idea from LB...

Guest
theanc's picture

Not that good. The visuals of people's arms through the walls leaving the smell of cigarettes out of the houses are much funnier and clever.

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

i don´t get this, why the toilet paper doesn´t have any bag??

Guest
Guest's picture

it´s a extractor fan, that´s why if you take a shit or leave your toothbrush for ages they don´t smell, like in a plastic bag!. it´s easy. But, not very appealing. Don´t need so many examples to get the point. Salu2.

Guest
Gualcor's picture

put a plastic bag in your heads

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

john ler's picture

maybe putting their head in a plastic bag would be more convenient. And efficient.

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
adzomania's picture

Its actually stupid cant understand without any explanation

adzomania
Activity Score 13
pune
AXAY555's picture

this is such a good idea & execution... it has won at Goafest.

the idea here is so simple - just imagine u entering this toilet with full of mess but u won't smell a thing.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

this is such a good idea & execution... it has won at Goafest.

the idea here is so simple - just imagine u entering this toilet with full of mess but u won't smell a thing.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
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