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Kitchen

Campaign
Agency Network: 
Published/Aired: 
May 2009
Bajaj:  Kitchen

Description

Print advertisement created by Leo Burnett, India for Bajaj, within the category: House, Garden.

Advertising Agency: Leo Burnett Mumbai, India
Executive Creative Directors: KB Vinod
Art Director: Deepak Singh
Photographer: Lai
Copywriter: KB Vinod
Studio: Groovy Studios
Digital Imaging: Bhushan Patil, Procolor
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Guest's picture

pathetic idea and execution.

Guest
Guest's picture

What nonsense!!

Guest
Guest's picture

What a choot of an idea. Pathetic is the least that can be said about this.

Guest
Guest's picture

If they are talking about the suction being so powerful which is what I've assumed, then tucking everything into those plastic bags won't help would it? A pretty open ended idea this looks to me.

Guest
Guest's picture

Can someone explain this to me?

Guest
Guest's picture

I think that the product its an air purifer (mi first language its not English)

Guest
Guest's picture

pretty neat idea. the exhaust fan ensures that no foul smell remains inside. hence teh wrap in plastic.

Guest
Guest's picture

I don't get this.

Guest
Guest's picture

before buying an exhaust fan how about just keeping your kitchen clean?
obviously this communication is for litterbugs of the world.
shitty idea, nice shot and post-production though. the art seems very bangkokish, surprisingly by an indian agency.

Guest
Guest's picture

I know this is a bad ad but I still want to know the idea behind it. What is it? Smell? What?
Come on guys! What is the idea here? Tell us! Please!!

Guest
clairec's picture

The idea is that that the extraction fan is so good it is able to remove bad odours very effectively. So effectively, in fact, that it would be like shrink wrapping all the smelly things in your home to remove the stench. Hmm.

As a visual metaphor I find it quite interesting. It's certainly an unusual visual!

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clairec
Activity Score 256
everartz's picture

to jest tylko ładne zdjęcie!

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

It's not a bad campaign, instead.

Guest
j_smith's picture

you can live like a scumbag as long as you buy an exhaust fan.......love it.

j_smith
Activity Score 18
ricklongo's picture

I like this campaign. It seemed pretty clear to me from the get go.

ricklongo
Activity Score 1244
Guest's picture

good idea and photo

Guest
tridipnandi's picture

it is not so bad...

tridipnandi
Activity Score 220
Art Director at Lowe Lintas
Guest's picture

is your kitchen so dirty?

Guest
AXAY555's picture

this campaign has won Gold at GoaFest in India & it deserves coz it is such a simple idea & awesome execution...

just imagine urself entering this kichen full of mess & diff foods all around but will u b able to smell anything over here... absolutely nothing.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture

this campaign has won Gold at GoaFest in India & it deserves coz it is such a simple idea & awesome execution...

just imagine urself entering this kichen full of mess & diff foods all around but will u b able to smell anything over here... absolutely nothing.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

very good for example in the work

Guest
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