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Honeycomb

Campaign
Agency Network: 
Published/Aired: 
February 2012
Bajaj:  Honeycomb

Description

Print advertisement created by Touchstone, India for Bajaj, within the category: Electronics, Technology.

Caption

Bajaj Mini CFL. Fits anywhere.

Advertising Agency: Touchstone Advertising, Mumbai, India
Creative Director: Adi Upadhyay
Art Directors: Adi Upadhyay, Salil Dandekar, Kailash Chaudhari
Copywriter: Adi Upadhyay
Illustrator: Deepak Khapare
Photographer: Vishal Bhosle
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Akanksha's picture

I think its a smart idea but don't know how much the owl ad works. The beehive and termite ones are very clear.

Akanksha
Activity Score 5
Copywriter
bate_palmas's picture

Umm...why would there be a light bulb in a beehive? We use hyperbole to help our creativity shine, but when it is absolutely unreal it ceases to be creative and just becomes a cartoon.

bate_palmas
Activity Score 1479
Fernando Fernandes's picture

Pera ai gente! 2 estrelas é sacanagem! uma mini lampada onde vocês que eles as coloque!!! aff Grande ideia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
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