More Baileys Less Cliche, 3

Agency Network: 
May 2018
Baileys: More Baileys Less Cliche, 3


Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.

According to studies, more than 50% of people think of giving away the same as always.

We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.

Print advertisement created by Digitas, Peru for Baileys, within the category: Alcoholic Drinks.


More Baileys Less Cliche

Advertising Agency: Digitas, Peru
Creative Vice President / Copywriter: Carlos Altamirano
Creative Director / Copywriter: Alfredo Sifuentes
Art Director: Jason Vasquez
General Account Manager: Fernando Arriola
Account Manager: Alvaro Rodriguez
Junior Art Director: Luis Carrasco
Junior Planner: Jonathan Jacobs
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kleenex's picture

Do not like this concept.

Activity Score 58777
Web Designer/Developer
INDSD's picture


Activity Score 1329
Art Director |

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