Advertisement

More Baileys Less Cliche, 2

Campaign
Agency Network: 
Published/Aired: 
May 2018
Baileys: More Baileys Less Cliche, 2

Description

Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.

According to studies, more than 50% of people think of giving away the same as always.

We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.

Print advertisement created by Digitas, Peru for Baileys, within the category: Alcoholic Drinks.

Caption

More Baileys Less Cliche

Advertising Agency: Digitas, Peru
Creative Vice President / Copywriter: Carlos Altamirano
Creative Director / Copywriter: Alfredo Sifuentes
Art Director: Jason Vasquez
General Account Manager: Fernando Arriola
Account Manager: Alvaro Rodriguez
Junior Art Director: Luis Carrasco
Junior Planner: Jonathan Jacobs
Log in to post comments
INDSD's picture

+

INDSD
Activity Score 1275
Art Director |

indsd.com

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now