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More Baileys Less Cliche, 1

Campaign
Agency Network: 
Published/Aired: 
May 2018
Baileys: More Baileys Less Cliche, 1

Description

Mother’s Day is filled of stereotyped gifts, causing awkward surprises and forced thanks by moms.

According to studies, more than 50% of people think of giving away the same as always.

We gave moms the opportunity to express their discomfort by sharing our digital prints, using the cliche gifts in a different way to express what they really want nowadays.

Print advertisement created by Digitas, Peru for Baileys, within the category: Alcoholic Drinks.

Caption

More Baileys Less Cliche

Advertising Agency: Digitas, Peru
Creative Vice President / Copywriter: Carlos Altamirano
Creative Director / Copywriter: Alfredo Sifuentes
Art Director: Jason Vasquez
General Account Manager: Fernando Arriola
Account Manager: Alvaro Rodriguez
Junior Art Director: Luis Carrasco
Junior Planner: Jonathan Jacobs
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