Diving Courses

Agency Network: 
June 2011
Bahia Scuba:  Diving Courses
Bahia Scuba Print Ad -  Diving Courses


Print advertisement created by Tuppi, Brazil for Bahia Scuba, within the category: Education.


More breath to enjoy any moment under the water.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director: Lucas de Ouro
Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Illustrator: Diego Maia
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abdeLooK's picture

love the illustration and the colors. But the concept, so so. How can a diving course improve your breath?

Activity Score 250
Graphic Designer at Lyon, France
Ron Burgundy's picture

hey guys congrats on getting up here, but there is conflicts everywhere

he doesnt look like he's enjoying it (see copy...even if it reads both ways...still seems like there is some conflict here)

is this a skin diving course?
if so, how do I know thats why he is able to hold his breath?

only guys scuba dive? (see cartoony enlarged breast)

if the target is the guy, why the hell would i want to be a dude who needs a sandvich or nine.

if i covered up the logo, would I still understand what you were selling.....please hold.....ok, i showed it to someone.... she thought it was an ad for bean-o cuz the bubbles around the girls bum, and his facial expression.

the girl looks like she has a lazy eye.

and why is there no life guard on duty.

clean illustration

Ron Burgundy
Activity Score 1630
Art Director at Southern California
gioborde's picture

jaja, Dude, I think theres a conflict in the way YOU are looking at it. Too many unnecesary questions, and too many "buts".
IMO: Ads nice, fresh, great illustration, not really a strong selling proposition, but nice nonetheless.

Activity Score 1387
Art Director at LEO BURNETT |


atb2005's picture

There is absolutely no conflict in the way he is looking at it. He is right on the money. This ad makes zero sense. Brazilian advertising is oftentimes all sizzle, no substance. This is a good example.

Activity Score 13557
Ron Burgundy's picture

man, I admit, i needed some coffee the morning i wrote this, but this is absolutely nothing compared to the ass whoopin i've gotten from some CD's looking to tear a jr. a new one cuz they can....the industry is 2% yes 98% other

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ace85le's picture

I beg to differ. I don't think it's a great ad but I see where they're coming from.

The target is the guy. His head is in between her legs, so by right he should 'enjoy' the moment, which he isn't now because he's having a hard time holding his breath.

With the diving course, he would be able to hold his breath longer and hence, fully 'enjoy' moments like this.


Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

TatiiiAlmeida's picture

so, because it's from brazil, that''s the idea do you think should be. Wow, you have a lot of culture to share.

Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos |

lessismore's picture

the guy looks like harry potter's friend

Activity Score 251
Graphic Designer
wildbore's picture


Activity Score 749
Creative Director at - - -
Glut's picture

is he really enjoying? on the other hand the illustration seems very childish

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
prasanno's picture

I rather turn my head other way around to enjoy it! :)

Activity Score 102
Graphic Designer
dean viii's picture

student work, 1st qtr.

dean viii
Activity Score 1686
Creative Director
Tommy G.'s picture

She looks terribly heavy

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
krish2193's picture

This man is suicide.....

Activity Score 12
Art Director, Delhi |


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