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Bracelet

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by Ogilvy, Spain for Bagues Jewelry, within the category: Personal Accessories.

Caption

Bracelet in white 18 carat gold with carré cut sapphires totalling 5,36 carats. "Camins" Collection.

Advertising Agency: Bassat Ogilvy & Mather, Barcelona, Spain
Creative Directors: Francesc Talamino
Art Director: Francesc Talamino
Copywriter: Isa Sanchez
Photographer: Garrigosa Studio
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Highest Rated

Enas's picture

EXACTLY

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Neil Levy's picture

hey, nice job here. not sure it works as 3 ads since it sorta feels like the same idea with different colored backgrounds, but it's still pretty cool.

Neil Levy
Activity Score 314
Copywriter |

neil levy

elgrecones's picture

agree... it would work if there were more jewels, like ruby and emerald...

but its a nice work...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
vote4pedro's picture

old idea. teeth whitening. car polish. etc. done. done. done.

vote4pedro
Activity Score 4601
Copywriter
jsptrck404's picture

and yet, done here so much better. i'm not being sarcastic, but i would challenge you to show me just one example of the ads your talking about when they had the balls NOT to show the product in any fashion like these ads do?

i would love to see another example when they rely solely on the glorious nature of the product, the feeling it gives you, as the message take away, instead of wrapping up the message with a neat little packaged goods shot in the lower right corner of the layout.

jsptrck404
Activity Score 437
Art Director |

| think small |

Age's picture

Nice screensaver... ops...

Age.
www.propagandopropaganda.blogspot.com

Age
Activity Score 74
Malala's picture

nice work.

Malala
Activity Score 295
Art Director
LeeMoh's picture

This is an “easy” brand impact work. It's OK.

LeeMoh
Activity Score 424
mishkaa's picture

duh!

mishkaa
Activity Score 296
rjk's picture

ha-ha, - applying one filter in photoshop, 3 minutes work!

rjk
Activity Score 22
Consultancy
miko1aj's picture

i don't think so.

miko1aj
Activity Score 3086
rjk's picture

yes, my friend. Learn photoshop + KPT plugins or Knoll Light factory.

I may teach you ($1000 bucks per lesson).

rjk
Activity Score 22
Consultancy
miko1aj's picture

If You're using KPT for that kind of effect it can only mean that You cannot teach me anything my friend. Stay well.

miko1aj
Activity Score 3086
rjk's picture

I can teach you a lot, just learn - it will be good for your brain! Hope you are ok

rjk
Activity Score 22
Consultancy
miko1aj's picture

yeah right

miko1aj
Activity Score 3086
rebelscum's picture

Now kiss.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Cris's picture

useless.

Cris
Activity Score 47
Art Director at art director
buckrogers. 's picture

This is absolute shite. Come on lads, do some culling please.

buckrogers.
machoman's picture

This device has already been done many times for teeth whitening, and in any case more successfully.
I can imagine a dazzlingly white smile, so I can avoid showing it.
On the contrary, if I was a client selling jewels, I would never pay for an ad that does not even show the product.
Therefore, I suppose this ad is fake.

machoman
Activity Score 40
creative director |

Machoman, creative director

Guest commenter's picture

SHAME ON YOU !

Guest commenter
nicolasbonvalet@gmail.com's picture

SHAME ON YOU. This idea has already been used many times..

nicolasbonvalet...
Activity Score 7
Copywriter at Communications mManager |

http://www.nicolasbonvalet.com

Adi_'s picture

SO BAD. its amazing how desperate need to do creative work overlooks basic communication to the target market. why would any female pay attention to this brand without even a peek at the jewellery.

Adi_
Enas's picture

EXACTLY

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas's picture

EXACTLY

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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