Agency Network: 
July 2010
BAFCO:  Chair


Print advertisement created by Sandpaper, United Arab Emirates for BAFCO, within the category: House, Garden.


Stand up against awkward office chairs.
Is your chair a constant pain in the backside? Save your butt and lower back by insisting on proper lumber support. An ergonomically designed chair can prevent injuries and help reduce back-related problems in the future. Every person with a backbone can benefit from better ergonomics to help bring comfort, peace and harmony back into the workplace.
Fight for better working conditions.

Advertising Agency: Sandpaper Middle East, Dubai, UAE
Creative Director / Art Director: Peter Caush
Copywriter: Tim Derry
Photographer: Suresh Subramanian
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Reality Check's picture

What gives the BAFCO campaign its real kick is the way it visually engages.

Reality Check
Activity Score 2545
Guest's picture

hhhhhh really funny and bad adv for a furrniture company
not related more worest than the last one to change the bouring markiting >>>>>

ek kanya's picture

as i mentioned, nice art.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

the_lizard_king's picture

Good Artwork... Bad Advertising

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

ERROR404's picture

i agree

Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Guest's picture

Bad art direction.

Anonymous Author's picture

Copy Alert! It'd be funny if it wasn't so serious; poor pun, redundant rhetorical question, mixed metaphor.
Wooden in tone and style.
And apparently wooden in backbone: lumbar not lumber.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

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