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Hybridrive

Campaign
Agency Network: 
Published/Aired: 
July 2010
BAE Systems:  Hybridrive

Description

Print advertisement created by Y&R, United Kingdom for BAE Systems, within the category: Industrial, Agriculture.

Caption

Hybridrive Technology
Go green.
Hybridrive propulsion systems that save up to 30% on fuel consumption.
BAE Systems
Real Innovation. Real Advantage.

Advertising Agency: RKCR/Y&R, London, UK
Art Director: Tim Brookes
Copywriter: Phil Forster
Illustrator: Act2-Um
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Highest Rated

JLL's picture

It's a joke!
We kill people but we are green!!!

JLL
Activity Score 399
Director of Creation - Copywriter
Andrej's picture

ZZZZZZZZZZzzzzzzzzzzzzzz...

Andrej
Activity Score 656
Copywriter
Hiperion's picture

Sometimes I cringe when I see how complicated the creative for a campaign.
Very very boring.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
kurtberengeiger's picture

As far as B2B goes, these are ok. But that doesn't go far.

kurtberengeiger
Activity Score 7330
Copywriter
JLL's picture

It's a joke!
We kill people but we are green!!!

JLL
Activity Score 399
Director of Creation - Copywriter
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