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Archer

Campaign
Agency Network: 
Published/Aired: 
July 2010
BAE Systems:  Archer

Description

Print advertisement created by Y&R, United Kingdom for BAE Systems, within the category: Industrial, Agriculture.

Caption

Archer technology.
Take cover.
The howitzer that is operated from inside an armoured cabin.
BAE Systems
Real Innovation. Real Advantage.

Advertising Agency: RKCR/Y&R, London, UK
Art Director: Tim Brookes
Copywriter: Phil Forster
Illustrator: Act2-Um
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Highest Rated

Guest's picture

killing machines shouldn't be advertised

Guest
Guest's picture

killing machines shouldn't be advertised

Guest
Andrej's picture

Wow, this campaign is bad on so many levels it baffles me

Andrej
Activity Score 656
Copywriter
Guest's picture

Really shameless to advertise WAR! very sad

Guest
JLL's picture

It makes me sick.

JLL
Activity Score 399
Director of Creation - Copywriter
aRianna23's picture

So it IS about war!!!!

Shame on whoever did this!!!! Shame on you!!!

aRianna23
Activity Score 279
Media Buyer at CultureSpan Marketing
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