June 2007



Live fat free.

Advertising Agency: JWT, Kuala Lumpur, Malaysia
Executive Creative Director: Edwin Leong
Creative Director: Hasnah Mohd. Samidin
Copywriters: Edwin Leong
Art Directors: Edwin Leong
Photographers: Mak Kah Heng/Untold Images, Allen Dang/Wizard
Account Supervisor: Neal Estavillo, Shireen Peterson
Advertiser's Supervisor: Haniza Hj. Tahir
Production Manager: Leslie Chong
Colour Separator: Pioneer Graphic Scanning
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ccsman04's picture

Scott towels... bacon... live fat free.... so do i eat the towels like bacon? Bacon, I know its early and I am sure it will come to me, bacon + scott towels = fat free living.... so maybe you cook the bacon IN Scott towels and it soaks up all of the fat... hmmmmm I never knew that.. I'm gonna try that. Them crazy Malaysians, always coming up with new ways to cook.

Activity Score 165
ChuckNorris's picture

uhhhh, you fry the bacon/chips/etc and then you lay it on the Scott towel, so it sucks the excess fat.

Activity Score 832
Creative Director
k-rocka's picture

I usually lay bacon on paper towel and then microwave it - I'm not sure what planet ccsman04 lives on.

Activity Score 426
Graphic Designer
Spanky's picture

that's the most people i remember credited on a one shot. and a simple one at that. as for the ad, it's ok. not great. but not horrible.

Activity Score 4781
ellehcimeo's picture

Too much of a stretch. Some of the fat will come off, not all of it like it's shown here. It's a big fat lie. I'm all for exageration of benefits but this is just too much for me.

Not everyone cooks bacon, give ccsman04 a break kids. Come to think of it, not everyone knows how to cook. Do you cook ccsman04?

Activity Score 3358
Art Director
braindrain's picture

I want to like this because I dig the visual. But it just feels like it's for the wrong product.

Activity Score 238
postman's picture

Who wants bacon without fat?

Activity Score 941
Jet Propulsion Lab's picture

Actually, KL has the most gravitational pull of anywhere on the face of the earth according to the scientists. Thus, after frying your bacon and leaving it on the paper towel for a while, it becomes COMPLETELY devoid of any grease/fat. The same principle applies to french fries, onion rings, hush puppies, Tater Tots and last but not least, Tempura. Those of us who live in areas with less gravity are encouraged to place bacon strips on the paper towel and spin around like a mad person until most of the fat is sucked away by virtue of the centrifugal force. (it may be helpful to visualize Julie Andrews on the mountain top in "The Sound of Music" while spinning)

Jet Propulsion Lab
Activity Score 10669
ellehcimeo's picture

Thank you so much for the lesson in science! I wonder if this answer will come up in Jeopardy? Hope so!

Mmmm, Tater Tots.

Activity Score 3358
Art Director
Jet Propulsion Lab's picture

Mmmmm, "FAT FREE" Tater Tots :(

Jet Propulsion Lab
Activity Score 10669
afterbyrne's picture

Is it just me or are ads trying to become "too smart" lately and with it confusing some people. Point in case right here.

Activity Score 205
Creative Director at Afterbyrne |

David Byrne

Yokel's picture

maybe we're all just getting too dumb to understand

Activity Score 604
Art Director
I think Im good tats why Im here's picture

totally agree wit u david - it's getting from wow! to huh?

I think Im good...
Activity Score 48
Ant's picture

and its awarded a silver lion

Activity Score 64
Art Director
Rog's picture

Yeah. See where they're going.
Not quite connecting for me.

Activity Score 6068
Copywriter |

>>>> That's not an ad. THIS is an ad.

JamurPutih's picture

i have learned something from this web. if you want to see a SELLING ad, then dont go here.

Activity Score 263
Art Director |

end of joy, enjoy

Beatboxer's picture

I don't like this.

Activity Score 1511
Steeef's picture

Congrats with your silver lion...

Activity Score 135
Art Director
Jclopez25's picture

No sean tan literales el aviso está bueno. Aquí escribe mucha gente sin criterio.

Activity Score 6
Art Director
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