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Brophy's picture

Pleasant campaign. Don't mind all the haters. This one took longer than I liked, but it's still fun. LTO's suggestions aren't bad.

Brophy
Activity Score 102
Copywriter
iT-iS-i's picture

Wonderful campaign. Fits perfectly and makes sense, especially if you take the product name into serious account.

Who turned the world upside down?

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Stigset's picture

It took some time before I got it, but is it that all the other breakfastes seem really slow compared to theese pankakes ?
The other ones are easier to get (actually I only understood this one by looking at the others).
Nice concept and I like the art direction very much;

Stigset
Activity Score 1454
Art Director
teenie's picture

Beautiful idea - but I don't really get the line.

Edit: Never mind - I get it now after I saw the others. i thought Mr. Bacon was scared, not slow.

teenie
Activity Score 1894
Copywriter
hawkline's picture

huh?

hawkline
Activity Score 89
Creative Director
LimitedTimeOffer's picture

In my opinion caterpillars don't fall into the classic slow creature category thus making this a difficult read... The snail signals this more clearly, other options would be: Tortoise, sloth :)

my 2 cents.

LimitedTimeOffer
Activity Score 200
Advertising Agency
Mr.Top's picture

This campaign also simply SUCKS!!!

Mr.Top
Activity Score 728
Capanescu's picture

it's like..... nothing. just nothing.

Capanescu
Activity Score 116
Executive Creative Director at Wings CLL
Brophy's picture

Pleasant campaign. Don't mind all the haters. This one took longer than I liked, but it's still fun. LTO's suggestions aren't bad.

Brophy
Activity Score 102
Copywriter
benm's picture

No real clarity and too forced. You do get it eventually but could probably cook a full English breakfast by the time you did! Simple things like curling the sausage up to create the shell rather using a real shell would have been cleaner.The egg with the walking frame simply doesn't work as it differs too much from the other two visuals and feels too forced. However I do quite like the thought that the pancake stuff in a tin is quicker than traditional breakfasts but there are so may ways you could go with it and this feels like a first thought. 4/10 see me after class!

benm
Activity Score 4
Art director
underground's picture

It's the same idea as Heinz Ketchup ad with fries acting like caterpillars. Though that was executed better.

underground
Activity Score 41
Horizon.FCB Dubai
sergeyaoooo's picture

Nice idea

sergeyaoooo
Activity Score 18
infographiste |

www.afripub.blogspot.com

monicamexico's picture

I don't get this at all.

monicamexico
Activity Score 830
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