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Agency Network: 
Published/Aired: 
May 2008
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Description

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One click could change your future. Belt up.
Drive safe. Arrive safe.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Art Directors: Andrew Tinning
Copywriters: Steve Lorimer, Tom Wilson
Retoucher: Madeleine de Pierres
Account Service: Erin Baker, Carrick Robinson, Sharyn Boer
Account Coordinator: Lauren Humphries
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the_executioner's picture

power

the_executioner
Activity Score 93
Creative Director
the Pun-isher's picture

Wow!!!Heavy shit

the Pun-isher
Activity Score 228
all brand no flakes
金合欢's picture

It's a good idea.

金合欢
Activity Score 64
北京 |

自信的人是天才!

fluffy's picture

Great idea. I really like these. I would've dropped that first line of copy, because the ad already says it.

fluffy
Activity Score 236
Copywriter
elmo141's picture

genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius genius!

elmo141
Activity Score 34
Copywriter at Young & Rubicam Brands
Get-a-Fix's picture

Very, very powerful idea! Show stopper indeed!

Get-a-Fix
Activity Score 351
Copywriter
Saatchi Makak's picture

bravo bravo bravo bravo bravo bravo bravo

Saatchi Makak
Activity Score 246
Singapore
Jet Propulsion Lab's picture

I'd rather it stopped real, ordinary people passing by or flipping through a magazine and have THEM spread the word...

Jet Propulsion Lab
Activity Score 10679
Copywriter
getconnected2001's picture

A bit complicated to understand.
But once understood, the message hits hard.
Good Job!!

If you love indian advertising, do visit
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
bemfica's picture

not complicated at all. Mission accomplished! well done

bemfica
Activity Score 25
freelancer
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
m í t i c o's picture

Excepcional trabajo !!
---------------------------------------------
De nada sirve una Gran idea sin una Gran ejecución.
http://artektracho.blogspot.com

m í t i c o
Activity Score 676
Art Director at BBDO Honduras
Cooky1257's picture

All the accolades from supporters does little to hide
the fact it's the same idea 4 times and x-rays are an advertising cliche.
This is only average work.

Cooky1257
Activity Score 16
Other
liveinaday's picture

Brilliant!

liveinaday
Activity Score 61
Bangkok University
D.B.'s picture

The execution is brilliant! Great series with great impact

D.B.
Activity Score 66
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