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I would do anything for you

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print ads are strategically placed at bus shelters in areas with high teen pregnancy rates. It’s the latest tactic in the United Way-led Teen Pregnancy Prevention Initiative. Each ad depicts a teenage boy with headlines reading “Baby, you’re the one,” “You are so fine,” and “I would do anything for you.” The ad copy displays messages that can be found in between the lines of teen love notes. It illustrates that professions of young love and loyalty may be true for now, but bring a baby into the picture and young girls risk dealing with pregnancy on their own. The ads direct teens to BabyCanWait.com, connecting them to information and resources to help prevent pregnancy and promote healthy relationships.

Print advertisement created by Serve Marketing, United States for babycanwait.com, within the category: Public Interest, NGO.

Advertising Agency: Serve Marketing, USA
Art Directors: Michael Vojvodich, Matt McNulty
Creative Director: Gary Mueller
Copywriter: Nicholas Pipitone
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Darlene Stimac
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kleenex's picture

I guess this needed a whole lot of copy, but I am not liking the copy at all.

kleenex
Activity Score 52706
Web Designer/Developer
Siderola's picture

Poor art.

Siderola
Activity Score 711
Copywriter at Grupo Love
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