Baby seal
Description
Animals are not clowns.
Portuguese Animal Rights League.
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Ivo Purvis
Copywriter: Pedro Lima
Retoucher: ImageNation
Photography: GettyImages / Corbis
very touching. I like the idea, it was carried out very well.
I like the premise behind the concept, but I find repetitive the visual and the headline saying that animals are not clowns. You get that already from the visual. To say that again in the headlines it's like having to explain a joke that is not easy to get.
i definitely agree with the "see say" thing...needed a twist of some sort or maybe a more straightforward headline to balance the imagery.
love the body copy, too. very powerful stuff.
very hypocritical... unless the clown make-up was actually photoshopped onto the picture.
Let's see, how can I make people not read my ad? I know, lots of small type knocked out of a multicolored background.
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