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Dream Feeder

Campaign
Agency Network: 
Published/Aired: 
April 2018
Baby Dove: Dream Feeder

Description

Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully imperfect side of motherhood. The resulting 120 photos were showcased in our online gallery of real moms, in OOH, newspaper and social.

Print advertisement created by Ogilvy, Canada for Baby Dove, within the category: Beauty.

Advertising Agency: Ogilvy, Canada
Production Company: H&O
Media Agency: Mindshare Canada
PR Agency: Harbinger Communications
Chief Creative Officers: Brian Murray, Ian MacKellar
Group Creative Directors: Chris Dacyshyn, Julie Markle
Copywriter: Chris Dacyshyn
Art Director: Julie Markle
Strategist: Crystal Sales
Director, Account Management: Aviva Groll
Management Supervisor: Ashley Shaffer
Account Executive: Emily Woods
Senior Print Producer: David Scanlon
Marketing Manager: Leslie Golts
Associate Brand Manager: Carolyn Kim
Senior Marketing Director: Daniel Alter
Marketing Director: Diane Laberge
Photographer: Lynsey Addario
Digital Production: H&O
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