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Whale

Campaign
Agency Network: 
Published/Aired: 
February 2011
Azulix:  Whale
Azulix Print Ad -  Whale

Also From This Campaign 2

Description

Print advertisement created by Sorento, India for Azulix, within the category: Pharmaceutical.

Caption

Big tablets, tough to swallow
Azulix. Looks mini, does plenty.

Advertising Agency: Sorento Health Communications, Mumbai, India
Creative Director: Rajesh Rai
Art Director: Siddhesh Kadam
Copywriter: Rucha Patil
Illustrator: Siddhesh Kadam
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antoniobac's picture

I don't quite understand the product. I'm guessing it's some sort of small pills.

On the other hand copy is really repetitive. Putting a whale simbolizes the concept of big. You don't need to explain that anymore or that is though to swallow, which is a direct consequence.

(Sorry for the miss spellings, english is not my mother language either)

antoniobac
Activity Score 192
PUCP
左三三's picture

I like the brief style.but the text composition is hard for consumers to read.

左三三
Activity Score 3
MidasTouch's picture

I agree with Antoniobac.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

everartz's picture

i think the text's orientation is meant to be like this coz it gives the feeling that its hard to swallow when it takes you a long time to read it, which makes the campaign works better... i like it and i find it good

everartz
Activity Score 7613
Art Director |

| everartz |

unnchal's picture

bang on target

unnchal
Activity Score 10
purshotham's picture

The message is clear..

purshotham
Activity Score 457
Mauro Mendes Dornelas's picture
Mauro Mendes Do...
Activity Score 14
Art Director at Brasil
dj_darora's picture

Not Quite Clear..

dj_darora
Activity Score 15
Art Director
CuriousPencil's picture

Here's another observation for you. White text on light blue background, *outside* your logo? *Might* just be ignored. I see this as a pill-necker and I see the big hard-to-swallow tablet with the instructions that it's hard to swallow.

All that's left to look at is the product name.

I don't want whale pills.

And by the time I make the connection between the big pills and the product name, I've turned the page, or left the room, or driven past, because everyone knows that the small print under a pharma logo/ad is from legal.

So, I call SCAM on this, also because there's no legal small print, or (contra)indication info as to what the product is for.

CuriousPencil
Activity Score 4225
Copywriter
Marko Gucunski's picture

Its a bit in Green Peace territory with the "Don't eat whales message"

Marko Gucunski
Activity Score 31
Art Director at Freelancer
brendansparrow's picture

Weak execution.

brendansparrow
lukefang's picture

not bad

lukefang
Activity Score 54
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