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Elephant

Campaign
Agency Network: 
Published/Aired: 
February 2011
Azulix:  Elephant
Azulix Print Ad -  Elephant

Also From This Campaign 2

Description

Print advertisement created by Sorento, India for Azulix, within the category: Pharmaceutical.

Caption

Big tablets, tough to swallow
Azulix. Looks mini, does plenty.

Advertising Agency: Sorento Health Communications, Mumbai, India
Creative Director: Rajesh Rai
Art Director: Siddhesh Kadam
Copywriter: Rucha Patil
Illustrator: Siddhesh Kadam
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Danbreezy's picture

stacked type, tough to look at.

Danbreezy
Activity Score 57
Nike Diesel's picture

Totally.
Terrible work by the AD.

-

I see you gave them two stars. One of them is from me.

Nike Diesel
Activity Score 13720
Art Director
MK-tessa's picture

My thoughts exactly. Yikes.

MK-tessa
Activity Score 216
Art Director at student
ambareesha's picture

no problem. clear communication. simple, still works. i'm giving 5*s

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Hahalexander's picture

this is ugly but the idea is not bad

Hahalexander
Activity Score 140
Sint-Lucas Visual Arts
unnchal's picture

nice idea !

unnchal
Activity Score 10
purshotham's picture

Good idea.. its tough to read also..

purshotham
Activity Score 457
Glut's picture

this could be sell in a better way

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
CuriousPencil's picture

Knocking-copy is the laziest route to this precise type of diarrhoea in advertising. Hinging a campaign on a truism with no CTA is a risky shot - of course big things are hard to swallow, you don't need an elephaaaahh you did need an elephant to tell people that. Oooookay then, if you're going to show an elephant, and THEN hide your claim under 'looks mini, does plenty', know what?

Doesn't look mini. Looks like a fucking elephant.

CuriousPencil
Activity Score 4225
Copywriter
salil07's picture

you just shred this ad to, well, shreds. I agree they did not need to show the elephant. But the idea is in the way the copy is placed - to indicate that it takes time to swallow big pills. And the CTA here is again a bit wayward. But it's not a bad ad and certainly not diarrhea. In pharma, I guess this works where your competition is another bunch of pills which are much larger than yours and so the important point to remember is the consumer, who is a doctor, will remember the elephant and the brand promise of looks mini does plenty. That's what my guess is.

salil07
Activity Score 143
Creative Director |

Hand on my heart

Deepinheart's picture

nice idea, weak typo.

Deepinheart
Activity Score 24
second_creator's picture

cnt swallow too

second_creator
Activity Score 754
Copywriter |

copywriter

ace85le's picture

I think they were stuck too.

ace85le
Activity Score 3935
Marketing Manager |

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