Agency Network: 
May 2011
Axxis:  Excavator


Print advertisement created by Traffic, New Zealand for Axxis, within the category: Industrial, Agriculture.


There are better ways to build

Advertising Agency: Traffic, New Zealand
Design Director: Barry Bloomfield
Strategy and Marketing analysis: Scott Pilkington
Advertising Creative / Art Direction / Graphic Design: Gareth Poley
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Bob.C's picture

Ok, safe but good approach, could be more exciting visually. Given the product I think that the copy works well but should be smoother near the end.

Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

jackmancer2017's picture

I don't like the approach and I don't think it's a good one. It's safe indeed - just a very basic thought to it "Hey let's show a bad example and then say how it should be done".

Activity Score 6992
Copywriter at Editor/Student
Rotzgoht's picture

I get it, I get it. Wood is the villain. Like any bla idea this has a million legs, but all of them are atrophied. You could do an endless stream of things made of wood, but how does that get us back to steel? Each Ad has the same lines, and do not reference the image. Looks nice. Kind of lazy. It's always easier to show the problem than the solution. What if things normally made out of wood were made out of steel? Would that be better? I don't know. Bla.

Activity Score 186
Billoughsby's picture

So-so ad, but I do like the handmade prop. (This isn't CGI... is it?)

Activity Score 5154
Art Director |

That's it.

kleenex's picture

I like it.

Activity Score 58777
Web Designer/Developer
sattvikm's picture

Doesn't stand out.

Activity Score 10
Copywriter at New Delhi
ace85le's picture

Too predictable.

Activity Score 3935
Marketing Manager |



Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

bhuvneshwar.chd's picture

like it.

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Manoma's picture

Nice realisation, but poor idea...

Activity Score 1108
Glut's picture

nicely done, weak idea.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Tripioso's picture

I love the visual, but don't get the message. Do they use to build with wood in New Zealand rather than concrete or steel?

Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

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