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Year Book Photo

Agency Network: 
Published/Aired: 
December 2009
Axe:  Year Book Photo
Axe Print Ad -  Year Book Photo

Description

Print advertisement created by McCann, Israel for Axe, within the category: Health.

Caption

The Axe Effect

Advertising Agency: Mccann Erickson, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Directors: Sigal Abudi, Nir Levi
Art Director: Guy Laufer
Producers: Guy Laufer, Maya Kushnir
Graphic Designer: Eli Azarzar
Photography: Photo Azi
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Highest Rated

thedesignaddict's picture

This is a dream client and this is the best you can do? Big fail.

thedesignaddict
Activity Score 5403
Art Director at Freelance
tiny_wordz's picture

i like...

tiny_wordz
Activity Score 325
Copywriter
SAM75's picture

I really like this one.

SAM75
Activity Score 220
paumarques's picture

jej. he vist alguna cosa semblant i les orles estan molt trillades, però està be.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

WillyLatasa's picture

Terrible..

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Gualcor's picture

Done
Hecho

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

bknowlden's picture

Really?

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

thedesignaddict's picture

This is a dream client and this is the best you can do? Big fail.

thedesignaddict
Activity Score 5403
Art Director at Freelance
iwannatalktosamson's picture

Is this supposed to be an internal agency poster? Why does it say the agency's name on the ad?

iwannatalktosamson
Activity Score 701
Jamaica Ad School
Brain-Art's picture

Just an ad

Brain-Art
Activity Score 1101
Graphic Designer
Wadih A3's picture

they used axe back in 1969???

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
monsieurange's picture

En 1969 no existía Axe, lo hubieran situado en 2009 XD

monsieurange
Activity Score 520
Creative Director
Pombooie's picture

Come on guys, it's not that bad. It's not exactly coming from a country considered a powerhouse of international advertising.

Pombooie
Activity Score 407
J Designer's picture

I think this is quite good. its funny and fits the target market. well done.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
raghavendra's picture

it's not a class apart, but funny

raghavendra
Activity Score 232
Copywriter
pez's picture

zzzzzzz....

pez
Activity Score 1804
Creative Director
Mandark's picture

would have worked for a group photo. my logic tells me that the guy was in the room when all the girls got their picture taken. i get the axe effect idea, but it is not really there. funny maybe...logical..not really. plus a little research intro '70' haircuts will kinda show us that the people there were ahead of their time in terms of haircuts. but it probably was a fun "ghost" that they did in the agency then some smart account sold it to axe.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

Dzsoi's picture

Of course this is not logical, this is the funny idea about it! Even girls' photos turn to the Axe-guy picture. Use your imagination.

Dzsoi
Activity Score 8611
Copywriter
Hiperion's picture

I am tired of AXE EFECT.
Por cierto, un comentarista ha escrito su opinión en catalán. ¡Buena suerte si pretendes que alguien te entienda!!
:DDD
paletos...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
lucdesaulniers's picture

Pretentious f* AD. This su*s.

lucdesaulniers
Activity Score 1145
lorem_ipsum's picture

Don't you spell school with two "o"s instead of two "l"s? ;)

lorem_ipsum
Activity Score 196
Art Director
J Designer's picture

omg how could we all miss that!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
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