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Tic-Tac-Toe, 1

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Lowe, United Arab Emirates for Axe, within the category: Health.

Caption

The Axe Effect

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Directors: Mark Lewis, Marwan Saab
CGH / Art Director: Mansoor A. Bhatti
Group Account Director: Tej Desai
Senior Account Manager: Prashob Ravi
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Highest Rated

HappyHour's picture

O chromosome? Not on this planet, brother.

HappyHour
Activity Score 2381
Migzter13's picture

the first one gets me.. the second, not so much.. the third one lost me:P

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

time_traveler's picture

looks like a guy on top of a girl.

time_traveler
Activity Score 49
Copywriter at kathmandu, nepal
naughtsoofamous's picture

super!

naughtsoofamous
Activity Score 6
luispiter's picture

jajajajaja i love.. it

luispiter
Activity Score 2756
comunication
HappyHour's picture

Other than the colors, X's and O's have no connection to men and women, respectively. Seems like student work.

HappyHour
Activity Score 2381
Ron Burgundy's picture

first is the strongest, I dont think its the ideas, but the same execution......axe is one of those brands that you can do a "one off" after one off of the same idea (axe gets you sexy time) and keep the joke going, but I dont think all three are necessary.

Gold's Gym is another like that

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Anonymous Author's picture

It's not gender specific because the O chromosome is shown with the X chromosome, which by convention indicates hybridisation - in particular splicing animals with humans.

Much love, with kisses and hugs, kisses and hugs... xxoo

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

HappyHour's picture

O chromosome? Not on this planet, brother.

HappyHour
Activity Score 2381
sintra's picture

okay

sintra
Activity Score 699
Administrative
the_lizard_king's picture

I think i would consider the 1st and third the most impressive. Good job. Awesome campaign!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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