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Snow angel street

Campaign
Agency Network: 
Published/Aired: 
November 2009
Axe:  Snow angel street

Description

The brief was to make sure young guys didn't leave the house without their portable Lynx Bullet, because you never know when romance might strike.

Creative Director:Dominic Goldman

Print advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Caption

Be prepared this festive season.

Advertising Agency: BBH, London, UK
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Photographer: Julian Wolkenstein
Agency producer: Jeremy Gleeson
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Highest Rated

munirgee's picture

Sorry I did not get, Can anyone explain me please?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

dlue's picture

this one isn't as clear as the street one

dlue
Activity Score 342

cheers,
dlue

munirgee's picture

Sorry I did not get, Can anyone explain me please?

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

rabbitz's picture

get yourself a girlfriend
or maybe an AXE

rabbitz
Activity Score 464
AD MAN
munirgee's picture

lol...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

silvi's picture

There are sexual relation marks in the snow.

silvi
Activity Score 4172
Copywriter
Starb's picture

did he killed the girl and locked her in that thing ? cause there's only one footsteps path.
the concept is well understandable tough.

Starb
Activity Score 35
Copywriter at Sup de Pub Paris.
busyb's picture

i recall a campaign similar to this, except it used sand as the device. anyone?

busyb
Activity Score 117
picopalqlea's picture

I think this is a completely absurd idea...

picopalqlea
Activity Score 999
firebug's picture

dont get it...

firebug
Activity Score 1113
Migzter13's picture

hehe.Dirty as hell. I'd give this a try. LOL

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

hagemony's picture

funny series...lol

hagemony
Activity Score 335
picntype's picture

This one is the best in this series, this holds more intrigue factor. other two ads are so obvious.

picntype
Activity Score 175
Art Director
Guest's picture

Done 3 years ago! For some other american deodorant. The tracks meet up in the snow and make a snow angel then walk off together. YAWN

Guest
rohdyl's picture
rohdyl
Activity Score 66
Copywriter at TBWA\Hunt\Lascaris\Cape Town
ichan's picture

nice. very clever... :D racked from behind.. sweet!

ichan
Activity Score 80
freakart's picture

Is it snowing in London?

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

Two cents is that the execution of this ad is pretty much shit. And the layout is really leaving a ton of white space for no reason. If you're going to show a close up atleast show the close up with the hand looking larger and in perspective with the product larger and in perspective. But that's just the photography. Concept wise it's fine, I think it would have been nice to leave something behind like ass marks in the snow on the can itself. But overall not bad.

Guest
WillyLatasa's picture

Its a pepper spray to avoid violations?????

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Cheloveco's picture

Esta bueno

Cheloveco
Activity Score 54
Art Director
rolling.stone's picture

great, very subtle and nice

had i not seen the other 2, probably I could not have figure it out so easily

best of the bunch

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

EGGO's picture

This feels as if a rape occurred here.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

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