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2010 World Cup Finals

Agency Network: 
Published/Aired: 
June 2010
Axe / Lynx:  2010 World Cup Finals
Axe Print Ad -  2010 World Cup Finals

Description

As everyone on the planet knows, this summer the 2010 World Cup Finals are taking place in South Africa. Axe/Lynx wanted to continue its tradition of providing an Axe/Lynx point of view on major cultural events relevant to Axe/Lynx guys. Celebration Print This summer Lynx/Axe produced a series of patriotic posters for some of the competing nations in this summer’s World Cup finals. The posters were produced for a number of countries, aiming to latch onto and evoke the nations pride during the finals. The posters capture an infamous celebration known throughout the football community, one that crosses cultures and can be understood whatever the language. Hopefully, if guys use Axe/Lynx during the tournament, it will be the girls that will be celebrating.

Print advertisement created by BBH, United Kingdom for Axe, within the category: Health.

Advertising Agency: BBH, UK
Creative Director: Dominic Goldman
Art Director: Dean Woodhouse
Copywriter: Hugo Bierschenk
Photographer: Norbert Kniat
Typographer: Rich Kennedy
Producer: Jeremy Gleeson, Amanda Robertson
Design & Retouching: Gary Mead, Alex Murray
Team Manager: Katja Dienel
Team Director: Keir Mather
Planner: Tim Jones
Engagement Planner: Ben Shaw
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Highest Rated

Guest's picture

She has a really long chin...
something is seriously wrong with her face!

Guest
Guest's picture

done by virgin airlines.
at least, nice boobies.

Guest
Dzsoi's picture

Done what? Does it shape an object here? Or does that virgin airlines ad has anything to do with male fantasies? Not really.

Dzsoi
Activity Score 8611
Copywriter
Hibon's picture

Better than Virgin.

Hibon
Activity Score 3734

Simple ideas are the best !

ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
Adaddicted's picture

Better to be a virgin!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Reality Check's picture

The concept here holds more promise than the execution.

Reality Check
Activity Score 2549
ossman's picture

Agreed, its better than Virgin.
Thats one prefect girl there. I wonder how much photoshoped are these perfect boobies...

ossman
Activity Score 29
Graphic Designer
Luis Maram's picture

Yeah, great boobies but lack of concept. At least Virgin Atlantic is metaphoric... in here there is no insight.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

saidukaringa's picture

Don't you people see that a religion again sacrificed ?

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

Axl's picture

Tht's a copy of an scotish ad for the rugby world cup of '07, not an original!

Axl
Activity Score 266
Paris
Guest's picture

boring execution - bland ad

Guest
Minerva Pinto's picture

Overdone

Minerva Pinto
Activity Score 1394
Bryn Mawr College
akshaysrikar's picture

boobies, technical advantage for this ad.

akshaysrikar
Activity Score 420
India
Guest's picture

She has a really long chin...
something is seriously wrong with her face!

Guest
Kateter's picture

she screams underneath that shirt.

Kateter
Activity Score 2029
Copywriter
TommyO's picture

Wow, a bra. *yawn*

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

marcellod's picture

no idea. nice boobs

marcellod
Activity Score 60
marcellod's picture

wayne bra?

marcellod
Activity Score 60
Hiperion's picture

It´s so tacky...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
michelangelo's picture

right boobies is bigger than the left

michelangelo
Activity Score 660
Guest's picture

how is it possible that anyone even looked at her chin?! Hell, I was so distracted, I didn't even look at the logo!

Guest
Guest's picture

i think this is better

Guest
Guest's picture

lol read those comments out of context

Guest
velle's picture

so on brand! :D

velle
Activity Score 1550
Copywriter
Selene S's picture

Actually i love it.

Selene S
Activity Score 35
KbxAds's picture

10/10 for the boobies 8/10 for the ad

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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