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Finally

Campaign
Agency Network: 
Published/Aired: 
May 2009
Axe Print Ad -  Finally

Also From This Campaign 3

Description

Print advertisement created by Ponce, Argentina for Axe, within the category: Health.

Caption

Finally! My fingers are burning.
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Advertising Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff
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Blair Semenoff's picture

The whole campaign fits the brand....

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Wordnerd's picture

i don't get it

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

haha really cool!! Great copy, great art, great ad!

Guest
Guest's picture

So axe. If it's not subliminal and sexy then it's not axe.

Guest
mitchelle2child's picture

Its sexily axe.

mitchelle2child
Activity Score 87
Illustrator at bluebird communications
insight_3j's picture

sorry dudes, can't understand...

insight_3j
Activity Score 45
Graphic Artist
Guest's picture

Bad. One thought bubble should have copy for this to work.

Guest
Guest's picture

uhhhhh no

the idea is that the text fits in either bubble.

Guest
Guest's picture

Bad.

Guest
Guest's picture

Good. Very good.

Guest
Guest's picture

it's pretty. pretty cool.

Guest
Guest's picture

The Axe get laid strategy needs to go away. Forever.

Guest
Guest's picture

Amazing

Guest
kumorsan's picture

very original

kumorsan
Activity Score 41
Copywriter
andylefty's picture

Hilarious. Don't care if sex is shunned upon by creatives.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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