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kleenex's picture

cool idea.

Activity Score 52690
Web Designer/Developer
MatthewSkene's picture

Hidden copy should read:

If you're reading 'Digital Age' chances are this bundle of colorful paper has a better chance of picking up chicks than you do

... especially since you just soaked it in axe ;)

Activity Score 36
passion-art's picture

isn't it lengthy?

Activity Score 42
Producer/Director at USA |

italocr88's picture

students work!

Activity Score 260
Copywriter at Ogilvy & Mather Argentina
kalpesh78's picture

I would have hidden part of the headline. The part about the girls. just say Spray this ad using a bottle of axe deo to see the axe effect. and reveal the line there after once its sprayed along with the girls.

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Meow Me's picture

length is killing the idea

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
maytheforcebewithyou's picture

Nice idea. They won golden last month at PIAF 2012. You can see it under the game category.

Activity Score 12
BLOODY FOOL's picture

very bad idea :(

Activity Score 199
Fernando Fernandes's picture

Perfeito!!! assim sim, assim se faz propaganda em revistas!!!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Lawson Hembree's picture

Clever idea, but how many people are actually going to do it?

Lawson Hembree
Activity Score 444