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Baby effect

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Lowe, Portugal for Axe, within the category: Health.

Advertising Agency: Lowe Ativism, Lisbon, Portugal
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio
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Highest Rated

pirpan's picture

@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.

pirpan
Activity Score 14
shahidali's picture

r u people out of your mind?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

palls's picture

look at the model's careless way of holding the baby, I bet no girl will give him a second look.

these comparisons could have been filmed in a better way

nice idea, weak execution

palls
Activity Score 164
Copywriter at copy writer |

"selling is advertisment"

pirpan's picture

@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.

pirpan
Activity Score 14
Roshan Quintus's picture

yes its simple as that

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Guest's picture

idea is decent. art direction is lacking.

Guest
xprompt's picture

sick

xprompt
Activity Score 32
Art Director
macluvin's picture

art direction is really bad, especially considering that it came as a rip from this style tutorial: http://psd.tutsplus.com/tutorials/designing-tutorials/how-to-create-a-.... At least the other two were disguises in attempt to make it look different from the tutorial...meh.

macluvin
Activity Score 397
Art Director
Guest's picture

yea execution could be better but idea is awesome.

Guest
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