Description
Print advertisement created by Lowe, Portugal for Axe, within the category: Health.
Creative Directors: Susana Albuquerque, Joao Coutinho
Art Director / Illustrator: Ana Magalhaes
Copywriter: Ana Simoes
Photographer: Goncalo Gaioso, Compact Studio
Highest Rated
@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.
look at the model's careless way of holding the baby, I bet no girl will give him a second look.
these comparisons could have been filmed in a better way
nice idea, weak execution
"selling is advertisment"
@palls
I suppose that's ironic, to exaggerate the power of AXE.
It's not your being nice or cool, it's you wearing AXE, whatever you look.
idea is decent. art direction is lacking.
art direction is really bad, especially considering that it came as a rip from this style tutorial: http://psd.tutsplus.com/tutorials/designing-tutorials/how-to-create-a-.... At least the other two were disguises in attempt to make it look different from the tutorial...meh.
yea execution could be better but idea is awesome.
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