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Airport

Campaign
Agency Network: 
Published/Aired: 
August 2008
Axe:  Airport
Axe Print Ad -  Airport

Also From This Campaign 3

Description

Print advertisement created by BBH, United States for Axe, within the category: Health.

Advertising Agency: BBH, New York, USA
Photographer: Hans Gissinger
Executive Creative Director: Kevin Roddy
Creative Directors: William Gelner, Matt Ian, Amee Shah
Art Director: Andre Massis
Copywriter: Jordan Kramer
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Highest Rated

OMaxweller's picture

I have to say, as I am not a fan of AXE's normal in your face ads... I tend to like this one better. It's subtlety is what makes it work. And its portability is paid off in places where you don't want to be carrying a large deodorant stick.

OMaxweller
Activity Score 79
Copywriter
shahidali's picture

a real good one. it had to put two msg. one is the 'pocket sized' and the other is the 'brand properties'
the small notes on the parking tickets and all made the point for axe brand properties...

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

capywriter's picture

Good idea to show this execution... Gives you a reason why to buy it. These days you're not allowed to take a normal sized AXE deoderant on an airplane. Good alternative to have some deo with you on and after the flight.

capywriter
Activity Score 5512
Copywriter at Freelance
OMaxweller's picture

I have to say, as I am not a fan of AXE's normal in your face ads... I tend to like this one better. It's subtlety is what makes it work. And its portability is paid off in places where you don't want to be carrying a large deodorant stick.

OMaxweller
Activity Score 79
Copywriter
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