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Axe

Published/Aired: 
April 2007
 Axe
 Axe

Part of Collection

Caption

The par: 200.000 trees!
Building a single golf course puts thousands of trees at a stake. However in southern Turkey, they are planning to build several golf courses simultaneously. Take action. Help us stop them.
www.wwf.org.tr

Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz, Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas, Ugur Vidinligil
Creative group head: Ergin Binyildiz
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Chocolat's picture

it looks like a cut-out to me. The axe has a strange glow around it....i think its a bit forced, but then it could be just me. Im having a rough morning! yawn!

Chocolat
Activity Score 286
Art Director
ivan's picture

Not a Monday person, heh?

ivan
Activity Score 12
Creative Director at Ads of the World
JTW926's picture

yes, i see the glow as well...and yet there is light coming from both directions, hitting the guy on the left and right...

JTW926
Activity Score 184
Art Director
Checho's picture

Is this a Carlsberg ad? Is the same layout!

Checho
Activity Score 321
Rog's picture

Now, this should be outraging me.
Making me do something proactive.
This is just entertaining me.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture

its a good thought..a good insight.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Chocolat's picture

yawn!!!!! mornings are just cruel!

Chocolat
Activity Score 286
Art Director
Laurent's picture

totally agree with Rog. Nice idea... just good for awards.

Laurent
Activity Score 279
General Manager at White Rabbit
philippertl's picture

*Let's build streets and shopping malls instead!*

There must be bigger isssues in the world like that, guys!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

popdistortion's picture

The sponge... great. This one here... so so.

popdistortion
Activity Score 1592
Advertising Pawn's picture

Great ad! Smart. Effective. Love it.

AdPawn - http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

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Rog's picture

Effective?
For saving forests?
No, it isn't!
That's the brief, man.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

andreis's picture

agree,
very effective

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

mrtalented's picture

i like the logic but not the art direction and copy. i'm sure htey can be more egdy. if the photo is much less saturated, and make it double spead to see more of the grass-covered hills. then the idea might come acress more impactfully.

mrtalented
Activity Score 2171
Creative Director
marvel's picture

GHOST! GHOST! GHOST! Come oooon! Here is a very fake ad. These are GHOST ads for sure. And these are the proofs. What is the brief? "Let's try to close golf coursers because they're bad for the world?" or "Quit golf and save the world?" or "Hey all these rich guys fucking to the nature so let's disturb them... What about golf courses?" Blah, blah, blah! No, it's not possible. This is ridiculous. And most probably the agency, that Ogilvy Istanbul guys, first got the idea then wrote brief and maybe got the client. Otherwise no client will approve this brief and this creative work with themselves. It has no right point of view, no right message, no call to action... All is wrong. Let's be honest, these are not ads. These are mastrubation of the agency.

marvel
Activity Score 40
Other
shubhoji's picture

I like it. I don't care if it's scam, marvel.

shubhoji
Activity Score 4
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