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Rooftop

Campaign
Agency Network: 
Published/Aired: 
May 2016
AXA:  Rooftop
AXA Print Ad -  Rooftop

Also From This Campaign 3

Description

Print advertisement created by Publicis, Singapore for AXA, within the category: Finance.

Caption

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth
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bardhanjoy's picture

This is nice....!
A notch bigger copy can make this perfect...!

bardhanjoy
Activity Score 176
Graphic Designer at Matra|3D Visualizer |

Joydeep Bardhan

NICEWORK's picture

Nice

NICEWORK
Activity Score 6
erectus's picture
erectus
Activity Score 5326
Copywriter
Madibaman's picture

Simple, but nothing really insightful. Also, the art direction is really dated with its tiny barely-there headline. Very reminiscent of 90s scam ads Singapore is so notorious for.

Madibaman
Activity Score 110
Creative Director
dave2001's picture

WOW can the copy get any smaller... and I'm sure AXA made a big point of telling the agency "we don't want anyone to see our logo". Nothing screams SCAM more than the layout.
The idea has been done to death, much like the careers of all involved.

dave2001
Activity Score 117
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