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Magic

Campaign
Agency Network: 
Published/Aired: 
May 2016
AXA:  Magic
AXA Print Ad -  Magic

Also From This Campaign 3

Description

Print advertisement created by Publicis, Singapore for AXA, within the category: Finance.

Caption

Innocence can be dangerous.

Advertising Agency: Publicis, Singapore
Regional Creative Director: Ajay Thrivikraman
Creative Group Head: Tattoo Yar
Art Directors / Copywriters: Tony Ting / Tattoo yar
Photographer: Achim Lippoth
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Highest Rated

snapx3's picture

Funny. and nice insight btw.

snapx3
Activity Score 2
NY Belfry's picture

I'm questioning whether the kid up close on the right was needed. Was he taking the picture? Was that what this image was suppose to replicate? Otherwise, it just distracts.

NY Belfry
Activity Score 1045
Other at City College of Technology
baliais's picture

Agreed

baliais
Activity Score 2618
Graphic Designer
bardhanjoy's picture

Agreed with Ny Belfry, and about the copy again, a notch bigger if you can.

bardhanjoy
Activity Score 176
Graphic Designer at Matra|3D Visualizer |

Joydeep Bardhan

snapx3's picture

Funny. and nice insight btw.

snapx3
Activity Score 2
NICEWORK's picture

Agree, nice insight.

NICEWORK
Activity Score 6
erectus's picture
erectus
Activity Score 5326
Copywriter
sacrilegend's picture

The copy is not working for me. Is it "innocence" or "youth"? And if you prefer the potential double meaning of "innocence" then a line like "Innocence isn't always harmless" or something would make a little more sense.

sacrilegend
Activity Score 3394
Copywriter
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