Advertisement

40

Campaign
Agency Network: 
Published/Aired: 
April 2009
Avon:  40
Avon Print Ad -  40

Also From This Campaign 3

Description

Print advertisement created by 141/Soho Square, Brazil for Avon, within the category: Health.

Caption

Your age won’t bother you anymore.

Advertising Agency: 141 SoHo Square, São Paulo, Brazil
Art Director: Tiago Zanatta
Copywriter: Cristiano Guimarães
Illustrator: Marcus Silva
Log in to post comments
everartz's picture

awesome... just perfect!!

everartz
Activity Score 7613
Art Director |

| everartz |

bknowlden's picture

Solid big idea and endearing art direction.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

k.kool

Guest
Guest's picture

Art direction is much too childish and immature for the brand. Waaaay off.

Guest
Guest's picture

So very very very like the recent 'Hide your age' Oil of Olay work. I am sure someone will post a link soon.

Guest
black rose's picture

verry nice

black rose
Activity Score 13
kibongo's picture

Very very childish indeed... completely off target

kibongo
Activity Score 116
Art Director
Guest's picture

Cannes 2008 (2007?) saatchi sydney.
sorry

Guest
Guest's picture

Yeah. 2007. Hide your age. There is an 'extra twist' here by giving the numbers arms and legs and having one trying to kill the other, which you *might* just get away with if this was an extension of the original campaign for Olay. But it isn't.

And all the extra bits don't add to the idea anyway. They just make it more complicated. Never mind. I am surprised every year by how short award juries' memories are. Or perhaps just by how little they know. Enter it. It may be another undeserving winner somewhere.

Guest
Emran Hayat's picture

illustration is cute... idea is cool

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

Guest's picture

is the target 45 or 5 year olds?

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now