You would never choke your dog. Collars do.
Ditch your collars for harnesses. We aimed to educate dog-owners that using collars can strain and damage dogs' necks over time. By showing owners the harm they are unknowingly inflicting on their dogs, we created a call-to-action that illustrates: It's the collar, not you. But you bought it. So change it.
Print advertisement created by Southern Methodist University, United States for AVMA, within the category: Pets.