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Reunion

Agency Network: 
Published/Aired: 
January 2011
Avis:  Reunion
Avis Print Ad -  Reunion

Description

Print advertisement created by Ireland / Davenport, South Africa for Avis, within the category: Automotive.

Caption

Luxury car rental

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic
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Highest Rated

javier bizarro's picture

hahhah, funny

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
morse's picture

Haha, the car rental for the showoffs.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

HappyHour's picture
HappyHour
Activity Score 2381
Butterhair's picture

Hahaha! Awesome ad, great way to impress your mates!

Butterhair
Activity Score 14
Art Director
welsh523's picture

I love it.

welsh523
Activity Score 150
Planner at Defero USA
ElCaza89's picture

haha...exactly morse, the next piece will be for a hip-hop video

ElCaza89
Activity Score 343
mmackinven's picture

I think they should learn how to park before they go and hire those cars...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

TiltedChairCreative's picture

It could have been a lot cooler if only one of the cars was nice.

TiltedChairCreative
Activity Score 513
Fran821's picture

agree

Fran821
Activity Score 23
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
manumartin5's picture

I like the photograph. But nobody there to hire any car?

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Sdb's picture

The concept is different... Like it!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shortafella's picture

very nice concept. great! the artwork could have been better

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Richard Finch's picture

Great rendering of an older insight. I like the artwork, and I don't agree with Tilted: I think the only reason this works so well is because everyone went for a rented car to make a false impression. Having just one would have made it dull.

Richard Finch
Activity Score 201
Graphic Designer
TiltedChairCreative's picture

Yeah, I guess it just depends on which kind of story you want to tell. I don't mean one Lamborghini and a bunch of Ford Pintos. Normal cars, Accords, Fiestas, etc. In my opinion, it's cooler to learn the story of one insecure 28 year old renting a nice car to make an false impression than all of them. But we can agree to disagree, no worries.

TiltedChairCreative
Activity Score 513
Ramezani's picture

Funny. It could be much better with a better art direction.

Ramezani
Activity Score 315
Art Director at Art Director
esteb's picture

Absolutely great!

esteb
Activity Score 673
art
s1bs's picture

Lekker!

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
Brainsoup's picture

ok...now i get it...

Brainsoup
Activity Score 110
Copywriter
jackmancer2017's picture

Takes a minor amount of time to understand but that's great. Love it, bravo to the agency :)

jackmancer2017
shinnsei's picture

:)

thanks to luxury car rental, it makes me smile.

shinnsei
Activity Score 39
Thammasat University
8301059's picture

太帅了 ~

8301059
Activity Score 17
vagdz's picture

Great job. Instant reaction.

vagdz
Activity Score 261
Manhattan Ave, N.Y.
javier bizarro's picture

hahhah, funny

javier bizarro
Activity Score 276
Art Director at Del Campo Saatchi & Saatchi
Glut's picture

Like ramezani said, with better art direction could have been better

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Butterhair's picture

I love it! Nice to see such a clever Avis ad. Great art direction and photography.

Butterhair
Activity Score 14
Art Director
PinkWasabi's picture

What a clever ad. Genius!

PinkWasabi
Activity Score 3
Cereal's picture

Simply brilliant - wish i had thought of that! High five to the team

Cereal
Activity Score 3
gonndo's picture

Really, really Cool!!!!!!!!!!!
Congratulations, Ireland/Davenport...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

luispiter's picture

nice.. jajajaja i love it

luispiter
Activity Score 2756
comunication
deadbeatfm's picture

very cool! great concept, awesome art direction! love it! well done to the team!

deadbeatfm
Activity Score 3
mr.x's picture

Great! But it appears that it has already been done. So, fail.

mr.x
Activity Score 998
Forsbergs Skola
Giovatto's picture

Just because you still live in your mother’s basement doesn’t mean you can’t impress your high school crush… no matter how temporarily.
We're talking about it over at our own blog: http://blog.giovatto.com

Giovatto
Activity Score 11
Creative Director at Paramus, New Jersey |

http://blog.giovatto.com
twitter: @GiovattoAd
giovattoblog@gmail.com

alexander_bickov's picture

Beautiful ad

alexander_bickov
Activity Score 3279
ralphstieber's picture

it`s okay...nice art direction.

ralphstieber
Activity Score 136
Copywriter at Miami Ad School Berlin
quodavid's picture

very good insight!

quodavid
Activity Score 734
Jonattan's picture

nailed it !!!

Jonattan
Activity Score 70

Just do it

LeroyChristian's picture

hahahahhaa this is so funny, great idea thou

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
skeMaMen's picture

Not shure about people in the first car (white mercedes), they just sitting, not even speaking or something...?!

skeMaMen
Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

Themadartist1972's picture

fuck the bicycle dude

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
MEmond's picture

This is hilarious and the message is perfectly clear. The art is also wonderful.

MEmond
Activity Score 18
Photographer at B&H Photo
abidmg's picture

funny ad. makes sense
but also makes it a loser school to go to in the first place

abidmg
Activity Score 34
Creative Director
salvarredy's picture

Nice

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

umderbant's picture

There's a market out there for this service. Brilliant Avis!

umderbant
Activity Score 22
andylefty's picture

Funny!

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Mr. D's picture

Very nice! Love the artwork

Mr. D
Activity Score 27
Producer/Director
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