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Fashion

Campaign
Agency Network: 
Published/Aired: 
April 2010
Avida:  Fashion

Description

Advertising Agency: BBDO Guerrero / Proximity, Philippines

Outdoor advertisement created by BBDO, Philippines for Avida, within the category: Industrial, Agriculture.

Caption

Just a stone's throw from everything.

Chief Creative Officer: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director: Brandie Tan
Art Director: Gary Amante
Copywriter: Rey Tiempo
Photographer: Paolo Gripo
Retoucher: Manny Vailoces
Account Manager: Lynne Esguerra
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the_lizard_king's picture

I know u need to be literal at times.... but this literal? Seriously?

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Davai's picture

Is there something to understand ?

Davai
Activity Score 618
Copywriter
Dzsoi's picture

"stone's throw" from somewhere means close to it, you can throw a stone to that distance.

Dzsoi
Activity Score 8611
Copywriter
L. Wiesen's picture

not clear

L. Wiesen
Activity Score 1340
Copywriter
Guest's picture

a stone's throw from ... rioting? Theft? Vandalism?

Guest
Guest's picture

There has to be an element missing here. I don't think anyone will put this "message" together.

Guest
TJC79's picture

There has to be an element missing here. I doubt anyone can put this message together given this visual. I'd be wondering where the punk kids are?

TJC79
Activity Score 16
Other at Wirestone LLC
dlue's picture

awesome a place where people like to throw blunt objects into breakable things .... oohhh how long i've waited

dlue
Activity Score 342

cheers,
dlue

vcash4u's picture

Agony of jealousy.....Anyways i would love to get an opportunity s such to "burst my frustration".

vcash4u
Activity Score 6
Copywriter at Chennai
jayesh_chill's picture

I think it might get better without the tagline.

May be something like 'everybody wants it', or 'Hurry...before it gets empty!!' etc might be cool. Something showing that there is so much demand that people are desperate even for the display clothes etc.

jayesh_chill
Activity Score 71
Mumbai
Guest's picture

Ya sgreee Jayesh, thats a great thought!!

Guest
Guest's picture

Oh please...this doesn't make any sense! What's the message, exactly?

Guest
mniclim's picture

Something's lacking. I guess that's the reason why this looks pretty lame. :|

mniclim
Activity Score 20
Other at HR - Logica Philippines
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